The formation and a strategic partnership between Backbone Company and the world’s leading provider of commercial data, Dun & Bradstreet.
The Backbone Intelligent Sales App mobile solution platform, powered by Dun & Bradstreet data, aims to streamline and enhance the lead-to-order process for field sales teams around the world. The partnership positions Backbone as a unique provider of a mobile sales tool that leverages geolocation technology to deliver onsite business intelligence from Dun & Bradstreet regarding the commercial customers and prospects that are in the vicinity of a sales team in the field.
“As an emerging B2B solutions provider, we are deeply gratified to announce this alliance with Dun & Bradstreet. By building a mobile, cloud-enabled, location-aware solution directed to the needs of mobile sales teams, we have made the Backbone Intelligent Sales App an indispensable sales tool for the market,” commented Bob Boekema, CEO.